Queensland Art Gallery (QAG) and Gallery of Modern Art (GOMA). During GoMA’s meteoric rise to fame, there had been a decline in the popularity of QAG. Our brief was to bring the galleries together under one brand for the first time and re-address this imbalance. The task was also to create a brand that can match ambitions to sit on the world stage with peers like MoMA, Tate and The Centre Pompidou.

We elevated each gallery above location or collection by treating them as two siblings, offering distinctly different options. If QAG provides answers, GoMA asks the questions.  No matter which gallery you’re in, the other can provide a point of view. Together they tell both sides of the story of art. The brand experience revolves around the visual and verbal interplay between the two personalities.

Created with Mike Rigby, Chris Maclean, Eric Ng and the team at Interbrand Australia.

REBRAND Awards 2012 - Best in Show
Spikes Asia 2012 - Silver Spike
AGDA Biennale 2012 - Distinction, Logo
AGDA Biennale 2012 - Distinction, Range
IDCA 2012 - Best Branding Campaign
Type Directors Club of America (TDC58) - Winner