Being Swedish but having lived in Australia for over 10 years I often noticed that there are many words that mean one thing in one language and something surprisingly different in another.

So when The Tray Shop got in touch wanting to do a collaboration for a range of trays, I had just the idea for it, and so the concept for a new, punny brand called SAY WHAT was born.

Follow us on instagram @saywhat_sywht

| Launched in December 2018 | Handmade in Sweden |